tv ad for a $6 piece of meat

a $6 piece of meat

The last Paris Hilton hamburger ad, reported on in these pages on May 24th (#1), May 24th (#2), May 25th (#1), May 25th (#2), May 27th, and May 28th, received a lot of attention.

Not content to rest on its laurels, CKE Restaurants, Inc., which owns the Carl’s Jr.®, Hardee’s®, La Salsa Fresh Mexican Grill®, and Green Burrito® restaurant chains, has announced that a second round of Paris Hilton-based luxuryburger imagery is on its way to a television screen near you, if you live in the area served by the Hardee's restaurant chain.

In a June 13, 2005, press release entitled "Hardee's® Heats Things Up With New Spicy BBQ Thickburger™ Topped with Texas Toothpicks™--Spicy Paris Hilton Ad Will Debut in Hardee's Markets June 27,", CKE announced that the same commercial that met with so much attention and controversy when it was used to advertise a Carl's Jr. Spicy BBQ Six Dollar Burger in the those parts of the U.S. served by Carl's Jr. will now, will start running in those U.S. markets served by Hardee's restaurants on June 27, 2005.

This means that fans and critics of Paris Hilton, and fans and critics of her posing as "burger bait," as well as television watchers with no position on either subject, have to wait only 10 more days until they can see the sudsy billionairess washing a Bentley in a revealing black swimsuit and chomping down hard on a Spicy BBQ Thickburger™ (previously, and, in Carl's Jr. areas, still, a Spicy BBQ Six Dollar Burger).

Can you say "a-n-t-i-c-i-p-a-t-i-o-n"?