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Paris Hilton pretends to have sex with a $6 hamburger for money in public while Parents Television Council objects


Etopia Media Entertainment News Network #4

Carpinteria, California
May 24, 2005

by Marc Strassman
Reporter
Etopia Media Entertainment News Network
Etopia Media News Networks

tv ad for a $6 piece of meat

Billionaire heiress and girl-around-town Paris Hilton's latest escapade involves cavorting sexily in a television commercial that culminates in culinary congress between her and an expensive hamburger from Carl's Jr.®

You can access this commercial online by clicking here.

You can read about the advertising campaign of which this commercial is the centerpiece by clicking on the headline of the press release from Weber Shandwick announcing it: "Paris Hilton to Star in Much-Anticipated Spicy Burger Ads for Carl's Jr.®, Hardee's®--'That's Hot!' Says Hilton of The Spicy BBQ Six Dollar Burger™ and Thickburger™."


Guardians of public morality are aroused and irritated by what they consider to be the pornographic nature of this commercial

The media watchdogs at the Parents Television Council (PTC) are not amused by this effort, created by the Los Angeles advertising agency Mendelsohn Zien, to link sex with Paris Hilton with buying and consuming a big hunk of vastly-overpriced, high in saturated fat, ground dead cow flesh.

PTC Director of Research and Publications and spokeswoman Melissa Caldwell denounced the ad, saying, "The ad crosses any sort of boundaries about what's appropriate for TV." Ms. Caldwell characterized the ad, which is shot music video-style and includes a Bentley, a hose, lots of soap suds, and the billionaire celebrity starlet mock-hungrily violating the juicy aforementioned burger, as "basically soft porn."

According to an article from Reuters news service entitled "Watchdog group slams 'soft porn' Paris Hilton TV ad":

Mass purveyor of dead cow products CEO denies that THIS Paris Hilton sex tape is pornographic

"CKE Restaurants Chief Executive Andy Puzder took issue with the group's characterization of the ad as pornographic.

"'There is no nudity in this ad. This isn't Janet Jackson's nipple,' Puzder said in an interview. 'It's just a fast-food ad. I wish they would focus on something that might be more meaningful.'

"Puzder added that the commercial has only run during adult television programs and is aimed at Carl's Jr.'s target demographic of 'young hungry guys.'"

A longer version of this demographically-targeted, allegedly "soft porn" ad, along with exclusive interviews with the advertising and marketing masterminds behind this life-changing project, can be seen by clicking here.

As this article was being posted, there was not yet any word about plans by the Parents Television Council or any other group to give Paris and the Carl's Jr. meat product even more of the public exposure they crave by calling for a formal boycott of Carl's Jr.® restaurants on account of this commercial featuring the celebrity star of "The Simple Life" and "1 Night in Paris," featuring Ms. Hilton getting intimate, not with a hamburger as in this ad for Carl's Jr., but with Rick Salomon, who describes himself in an article from E! Online entitled "Paris Sex Tape Goes Wide," written by Joal Ryan and published on February 17, 2004, as an "independent movie producer."

For more about a law suit brought by owners of THAT sex tape featuring Ms. Hilton against alleged counterfeiting pirates seeking to profit by the unauthorized sale of images of a naked Paris less-professionally lit than she is in the new Carl's Jr. hamburger sex tape, click here.

 



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