Melissa Caldwell, Director of Research and Publications at the Parents Television Council

Billionaire heiress and girl-around-town Paris Hilton's latest escapade involves cavorting sexily in a television commercial that culminates in culinary congress between her and an expensive hamburger from Carl's Jr.®

You can access this commercial online by clicking here.

You can read more about this ad and the reaction to it in by clicking on the name of the Etopia Media Entertainment News Network article entitled "Paris Hilton pretends to have sex with a $6 hamburger for money in public while Parents Television Council objects."

Leading the chorus of objection to this television commercial is Melissa Caldwell, Director of Research and Publications at the Parents Television Council (PTC).

Etopia Media Entertainment News Network spoke this afternoon by phone with Ms. Caldwell, who talked about PTC's reaction to the Paris Hilton Carl's Jr. ad.

During that interview, Ms. Caldwell called the running of the Paris Hilton ad by Carl's Jr. "a violation of the trust that families have bestowed on the restaurant chain," and said that "if they really want to self-identify as, you know, a sleaze-peddling, pandering restauranteur, I think that's something important that consumers need to know."

Asked if Parents Television Council would be organizing a boycott of Carl's Jr. because of the Paris Hilton ad, Ms. Caldwell said: "No, we've never engaged in boycotts and that's not something we're planning on doing at this point."

Asked if she was worried that the PTC's opposition to the Paris Hilton commercial would bring more attention to it and be counterproductive, Ms. Caldwell replied: "No. I suppose that's always a possibility, but in this case I don't think so. Certainly there's already been a lot of attention focused on this. We just want to make sure that consumers and that our members in particular are getting the message that this is not an appropriate advertising campaign, that it's not appropriate to be airing this especially during the early hours of prime time and it's not an appropriate message to be sending to children and when you're advertising on programs like The O.C. that are targeted to children that's a pretty clear violation, I think, of families' trust."

You can listen to the Etopia Media Entertainment News Network phone interview with Melissa Caldwell from the Parents Television Council about the Carl's Jr. Paris Hilton television spot in its entirety by clicking here.