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Anti-Paris Hilton/Carl's Jr. boycott gathers steam, while parodists and critics abound


Etopia Media Entertainment News Network #7

Carpinteria, California
May 25, 2005

by Marc Strassman
Reporter
Etopia Media Entertainment News Network
Etopia Media News Networks

tv ad for a $6 piece of meat


No anti-Paris Hilton/Carl's Jr. boycott planned by Parents Television Council

Melissa Caldwell, spokesperson for media watchdog, Parents Television Council (PTC), told Etopia Media Entertainment News Network yesterday that that group would not be organizing a boycott of CKE Restaurant, Inc.'s Carl's Jr. and Hardee's Restaurant outlets on the basis of the recently-launched, highly popular, and salacious television commercial featuring billionaire heiress Paris Hilton washing an expensive car in a skimpy swimsuit.

Click here to hear Ms. Caldwell say that PTC won't be organizing a boycott of the CKE restaurants.


Anti-Paris Hilton/Carl's Jr. boycotts emerge and proliferate

This hasn't prevented other individuals and groups from calling for a boycott of the "Spicy BBQ Six Dollar Burger™" from Carl's Jr. due to their displeasure with the running of this ad featuring the scantily clad and fabulously wealthy 24-year-old socialite.

The American Decency Association, for example, is "calling for a nationwide boycott of Hardees Restaurants and the other corporations affiliated with Carl's Jr."

The "Boycott Paris Hilton" web site has added a new section adding Carl's Jr. and Hardee's to the list of Paris Hilton-associated goods and services recommended for non-purchase and non-viewing. Already on the "Boycott Paris Hilton" list are: "The Simple Life"; an extensive list of hotels apparently part of the Hilton Hotel Empire and therefore part of Paris Hilton's financial nest-egg (including Hilton®, Embassy Suites Hotels®, Doubletree®, and numerous others); "Paris Hilton" perfume ("Like Paris herself, it is mysterious, intriguing and beautiful. Rich in its appeal, it defines that moment in time when powerful sensuality and breath-taking beauty are captured in a way that all can enjoy. Share a bit of the magic that is Paris Hilton. Find out what it smells like to be a star."); the "Paris Hilton Jewelry Collection—exclusively at Amazon.com" ("Paris Hilton, the great-granddaughter of Conrad Hilton, founder of the Hilton hotel chain, is a renowned jetsetter and socialite. Hilton has developed a modeling career and has posed for such publications as GQ, Vanity Fair, Elle, YM, Hollywood Life, and Harper's Bazaar. She is featured in the Fall 2004 Guess print campaign."); and what the host of the "Boycott Paris Hilton" web site refers to as "the porn tapes...", presumably the "1 Night in Paris" video now the subject of a lawsuit brought by its owner ("World Wide Red Light District boss David Joseph") against an alleged counterfeiter.

Left off this comprehensive list is a recommendation to boycott Ms. Hilton's latest feature film, "House of Wax," but this ought to be an obvious option to any authentic Paris Hilton-boycotter worth his or her salt.

"So if you would like to do something you can boycott the advertisers, write in to let them know that you disapprove, not purchase their products and we can all work to teach our young girls that most women don't look like that," writes About.com's Nikki Katz, in an online article entitled "Sex Sells - Using Sex in Advertising--Why do advertisers use slinky women and sex to sell their products?".

In that article, Ms. Katz discusses the psychology behind advertisers' efforts to convince consumers to buy their products by showing them images of attractive women. "But still, the more outlandish, the more sexy, the more skin shown, the more that image will stick in somebody's mind. And their hopes are that the next time somebody goes to purchase a six-pack of beer, that image will still be imbedded somewhere and so that person will just naturally grab their brand of beer," she writes, making many of the same points also discussed in today's Etopia Media Entertainment News Network interview with Brad Haley, Executive Vice President of Marketing at Carl's Jr., and one of the prime movers behind the Paris Hilton "Spicy BBQ Six Dollar Burger™" ad campaign.

Anti-Paris Hilton/Carl's Jr. parodies emerge and proliferate

On a lighter note, a recent Post Cards from the Pug Bus ("Obscuring the line between the real and the surreal") report reveals "Paris Hilton Planning Car Wash Chain."

"LOS ANGELES - Buoyed by the zero-to-warp-speed acceleration of her Carl's Jr baby-let-me-wash-your-Bentley commercial, pop icon Paris Hilton is expected to announce at a press conference tomorrow that she will open a chain of car washes throughout North America."

Ms. Hilton is "quoted" in this "article" saying:

"I discovered that where their cars are concerned, most people really do believe that cleanliness is next to godliness," said Hilton, "especially if cleanliness comes dressed in a revealing bathing suit and strikes naughty poses."

More fake media reaction to this life-changing television commercial can be found on the web site of chortler.com's Chortler Chat Room , where a "panel" of notables (including U.S. President George W. Bush, North Korean strongman Kim Il Jung, Britney Spears, U.S. Secretary of Defense Donald Rumsfeld, and former Democratic presidential candidate [now Democratic National Committee Chair] Howard Dean) comments on "The Paris Hilton Burger Scandal."

A typical comment from the "panel" is this remark by Secretary Rumsfeld: "Whatever happened to Betty Grable and Andrews Sisters? Now they were hot. They could sell me burgers any time."

Two final notes

An illustration of the breadth of current web comment on the seemingly-inexhaustible subject of Paris Hilton can be found in these two items:

From "The Bosh Gossip & Entertainment news Magazine" comes a tidbit dated May 25, 2005 and entitled "Paris Hilton plays with her privates?" which purports to report about an incident at the trendy London Kabaret's Prophecy to the effect that Ms. Hilton was physically expressing the extreme auto-eroticism for which she is famous and which was, in another form, on public display in the "Spicy BBQ Six Dollar Burger™" television spot from Carl's Jr. that instigated the calls for a boycott of that company's meat products reported on in this Etopia Media Entertainment News Network article.

An unnamed source quoted in that report said of Ms. Hilton:

"She was having a great time and clearly wanted to let off steam, but she went a bit too far.

"She was dancing on the sofas and on the table her mates were sitting at. Paris is a very sexy dancer and was lifting her dress up. But she kept putting her hands down her knickers.

"And let's just say she looked like she was enjoying her own company."

For a more complete report on this incident, from the original source, click here.

Finally, there's an "Editorial by Stacy L. Harp," published on the "Blogger News Network—BNN…The Breaking News Source of the Blogosphere," and entitled "Lustful Sex Is Good.". Editorialist Harp writes:

"Carls Jr. has lost it's corporate mind and I wonder if the Founder of this company, if he was still living, would appreciate this type of marketing to his good name.  To my knowledge, Carl N. Karcher, the Founder of Carls Jr., was a Christian and founded this company on Christian principles and morals.  Promoting a hamburger using lustful sex is something I'm confident Mr. Karcher would have never done or approved of."

Harp concludes, apropos of the boycott theme running through this Etopia Media Entertainment News Network article:

"In fact, the very act of sexual intimacy was designed by God for a man and a woman to share in the bonds of marriage.  This is the only place sex should ever be discussed.  And this writer is outraged that this former family restaurant has turned the tide and walked the way of the wicked.  I'll no longer be buying anything from Carls Jr. because the way they market their food is anything but moral or acceptable."

 



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