credit where credit is due, from PhRMA-sponsored "No on 79" Flash movie ad

PhRMA companies spend some of their $80 million war chest on ads declared "misleading" by non-partisan election watchdog HealthVote.org, while their spokesperson accidentally admits the truth

California Politics Today #448

Los Angeles, California
October 28, 2005

By Marc Strassman
Reporter
California Politics Today
Etopia Media Medical News Network
American Politics Today
Etopia Media News Networks


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.

"misleading" "Yes on 78/No on 79" campaign ads pay homage to classic "This is your brain on drugs" ads from Partnership for a Drug-Free America

In a recent California Politics Today article entitled "Anna Meyer, Project Manager at Center for Governmental Studies' HealthVote.org, talks about Propositions 73, 78, and 79, on November 8, 2005, California Statewide Special Election ballot," the head of the non-partisan, determinedly-objective HealthVote.org group indicated that some of the campaign materials being used in the $80,000,000 PhRMA-financed campaign to pass the "voluntary" drug discount initiative Proposition 78 and defeat the consumer-driven, "MediCal hammer"-empowered Proposition 79 were "misleading or at least in need of further explanation."

Anna Meyer, Project Manager, HealthVote.org

You can hear her say this by clicking here and here. You can hear everything Ms. Meyer said in that exclusive California Politics Today interview by clicking here.

HealthVote.org logo

Undeterred by the statement of a modestly funded ($200,000 from the California HealthCare Foundation) public interest organization that their ad campaign is misleading, the media masterminds working with a virtually-unlimited supply of drug industry money have now created a state-of-the-art Flash animation "movie" that pays homage to the classic "This is your brain on drugs" commercial.

The original "fried egg/fried brain" version of this ad does not appear to be available online at this time, but the second version, featuring actress Rachel Leigh Cook, is, fortunately, available right now by clicking here.

This parody/homage/rip-off of the original anti-illicit drug commercials from the Partnership for a Drug-Free America™, created using the latest and best Internet graphics technology, came to the attention of this reporter when it popped up in the middle of an article on the U.K.-based Guardian Unlimited web site entitled "Very wrong and very foolish," which says that Iranian "President Mahmoud Ahmadinejad's call for the Jewish state [Israel] to be wiped from the map nevertheless represents a rhetorical regression that is to be deplored for many reasons."

The surprising use of the web site of a British newspaper reporting about Mideast politics as a means of influencing California's Special Statewide Election on November 8, 2005, through a classically-themed, graphically state-of-the-art Flash movie, seems to simultaneously signal the global reach of the Internet, the expectedly low turnout for this election, and the limitless amounts of drug company cash available for the brainwashing of the voting public--"This is your brain when washed with drug company money."

You can access this post-"drug-free America" ad right now on the web site of "Taxpayersforcalrxnow.org," a front group for such Big PhRMA companies as "Johnson & Johnson, Merck & Co., Inc., Pfizer, Inc., GlaxoSmithKline, and other companies," by clicking here.

recalling the moment, back in August, 2005, when all the money in the world was not enough to prevent a "Yes on 78/No on 79" spokesperson from accidentally blurting out the truth about the "voluntary"/"bait-and-switch" drug company-sponsored Proposition 78

At the same time the drug companies are spending $80,000,000 to buy a "Yes on 78/No on 79" result, their chief media spokesperson, in a revealing slip-of-the-tongue, told Etopia Media's California Politics Today accidentally and inadvertently honestly that the drug industry's entire multi-million dollar electoral strategy was a sham, or, in her own words, "78 is a false promise."

Listen to what she has to say, first in a larger context, by clicking here.

Then listen to a short excerpt from that statement, by clicking here.

And listen to her obviously-unintended statement, by itself, by clicking here

As the California Politics Today article here pointed out back at the end of August, 2005, when PhRMA's 80 million dollars had only been half-spent:

"Sometimes not even $41,740,521.46 is enough to cover up the truth."

updating the scale of PhRMA's efforts to use cash, in the words of a pro-Proposition 77 (the re-districting plan supported by Governor Arnold Schwarzenegger) commercial, to "rig" the election

Total expenditures by the Pharmaceutical Research and Manufacturers of America California Initiative Fund – Yes on Proposition 78 and No on Proposition 79 campaign fund between January 1, 2005, and October 22, 2005, totaled $76,542,428.78, leaving it with $4,551,481.15 left to spend out of its received contributions total of $80,304,902.00 between now and the "election" on November 8th.

"Johnson & Johnson, Merck & Co., Inc., Pfizer, Inc., GlaxoSmithKline, and other companies," which are spending $80 million to buy the votes of Californians, must desperately want a law allowing them to voluntarily discount the drug prices that provide them with enough revenue to spend that much in support of that result.

(click on image to visit the PhRMA-sponsored "Yes on 78/No on 79" web site)

tentacles of the octopus: three pharmaceutical company front groups that are spending $80 million dollars to get their way

 



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