Entertainment Technology World™
Cinea, a Dolby Laboratories Company, Offers the Academy® Encrypted and Watermarked Screeners Plan to Provide Quality WITH Security
Entertainment Technology World #4
Burbank, California
July 7, 2004
By Marc Strassman
This page and its contents are copyright © 2004 by Etopia Media News Networks. All rights in all media reserved.
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Cinea, Inc., a Dolby Laboratories company
Cinea, Inc., is a Dolby Laboratories company dedicated to protecting digital content from piracy. It uses encryption and watermarking to do so.
Cinea recently received the approval of the Academy of Motion Picture Arts and Sciences to distribute 6,000 specially-configured DVD players to members of the Academy so the members could securely play DVD "screeners" from studios interested in having them view their films in preparation for voting on them in the Academy Awards® competition while making it much harder for their expensively-produced content to be pirated.
You can read about Cinea's proposal in an Associated Press article by clicking here.
You can read about recent unpleasantness involving the distribution of pre-Cinea-type screeners in an article on MSNBC by clicking here.
You can visit the Cinea, Inc., web site by clicking here.
On July 7th, Russ Chesley, head of West Coast sales and marketing at Cinea, Inc., spoke exclusively with Etopia Media's Entertainment Technology World about its encryption and watermarking technologies and how Cinea hopes they can be used to deliver quality content WITH security to the people who vote on the Oscars®.
You can hear that conversation by clicking here.