SanDisk Cruzer® Micro smart drive with U3™ technology

On September 19, 2005, SanDisk Corporation, the world’s largest supplier of flash memory data storage card products, "introduced its first USB smart drive using U3™ technology, a powerful new platform that enables users to store and manage their “personal workspace” -- including files, programs, passwords and settings -- on a tiny device the size of a pack of gum."

According to a January 7, 2005, press release from SanDisk entitled "Leading Graphics, Communications, Health Record, and Security Providers Endorse New U3™ Platform for USB Flash Drives":

"U3 is backed by the two market leaders in USB flash drives, M-Systems Flash Disk Pioneers Limited (NASDAQ: FLSH) and SanDisk Corporation (NASDAQ: SNDK), which made a companion announcement at the electronics show. The two founding companies said that U3 will expand the market for USB flash drives beyond storage by creating a new platform to attract a community of independent software developers (ISVs) to make applications for U3 devices. For the first time, users will be able to move more than just data. With U3, users will be able to choose from a wide range of applications that can be easily carried, stored and launched from any U3-compatible USB flash drive to any PC wherever they go. U3 technology will enable users to carry not only stored files, but entire computer applications on a tamperproof USB flash drive and launch such applications from any computer."

Technology Products World spoke today with Mike Morgenstern, Retail Marketing Manager at SanDisk, about the company's new U3 smart flash drive.

You can listen to that 39-minute audio interview with Mike Morgenstern at SanDisk, in its entirety, by clicking here.